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Wolff Set to Sell Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to historic success in F1

Mercedes team principal Toto Wolff is engaged in advanced talks to offload a portion of his shareholding in the Mercedes F1 outfit.

This transaction values the Mercedes team at £4.6 billion – a record for a Formula 1 squad – following the McLaren team were valued at £3.5 billion in a change of ownership structure last September.

The Austrian executive, who holds a 33% stake of Mercedes F1, plans to divest a stake in the region of 5%.

Wolff, aged 53 will remain as team boss and CEO if the sale goes through.

Shareholder Structure

Remaining partners in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos Group, who both hold a third of the enterprise.

A Mercedes spokesperson said: "We are providing no official statement on this. The governance of the team will remain unchanged, and each shareholder are fully committed to continued achievements of the brand in F1."

Valuation Growth

The deal would represent a significant increase in worth of Mercedes F1 after Ineos Group bought its share for £208m in 2022.

This surge demonstrates the expansion in market values of Formula 1 outfits in the past few years due to the growing popularity of the sport around the world.

This was also seen in the success of the F1 movie starring Hollywood star Brad Pitt, which was released last summer and earned over $630m (£458m) at cinemas worldwide.

It is Pitt's most successful movie and the highest-earning sports movie to date.

Current Standings

Mercedes are runner-up in the constructors' championship, trailing McLaren Racing, with three Grands Prix left this season.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 races this year and is in fourth place in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a unprecedented eight consecutive team titles and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

About the author

Mark Bowman

Elena Vance is a seasoned business analyst and tech writer with over a decade of experience covering emerging market trends and digital transformation strategies.

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